What is a landing page and more importantly, how should you use it in conjunction with our product?
What is the difference between a landing page and a web page?
Quite simply they are the same thing.
No really, they are the same thing. Both are a web page. Generally though when people talk about landing page they are either talking about a page created for a really specific purpose, or something you can get for free. In reality if you are creating a web page it should actually have a specific purpose, unless it is the home page which is trying to do everything. Landing pages are generally much shorter than a web page, even a specific web page.
Setting up a landing page in Mailerlite
You can set up a free Mailerlite account and then set up a free landing page using that free account. Why would you want a free, odd landing page? For a few reasons. Firstly, if you are getting somebody else to do you web development you might need access to an easy to use platform to quickly do specific things, like create a landing page to use for your Facebook Business Page (more on that further down in the blog post). If you are doing your own web page and struggling a little you might find this to be a nice way to do some shorter simpler things.
Secondly if you are using the landing page specifically to get people to sign up to your Mailerlite mailing list, well, it makes sense to just use the tech that they have right there.
The process for setting up a landing page isn't hard, but here are some instructions for you.
If you want to see the result, here is a landing page I built using Mailerlite for our new questionnaire feature. Granted I do this stuff for a living, but it took me approximately ten minutes. If I was spending longer I might have included some better features, like a sign up button without having to 'click off' of the page (because you want to make it as easy as possible for the future client).
What would it look like?
Here is the landing page that I set up in Mailerlite. It talks about a law firm, Novus Law Group, which does exist but doesn't do family law (so that you don't get confused if you follow the links at the bottom for company values).
You can launch the questionnaire right from the landing page, which I have included to show you that it is possible but I remain convinced that it is better to send them an email first which sets out the cost and the process. If they aren't willing to give you an email address then I really don't think you are ever going to get any money from that 'potential client', they are a tyre kicker.
I also set up an email, that was more difficult because I don't have a specific firm to talk about, but it is just to give you an idea. I would aim to use this landing page to respond to anyone who genuinely interacts with my website or social media page. So, for instance, anyone who interacts with the Legal Chat Bot, or anyone who fills out a form to ask for more information about our services, or anyone who messages one of our social media pages.
You can use it as a button on your website that anyone can launch if you like, that is up to you.
I would be happy to do another post about embedding things like this in your automated responses on Facebook and Instagram, let me know what sort of information you would like me to share in this new help forum by emailing me at email@example.com
Don't have time?
If you want to get started using the shareable link, but you don't have time to sort it out yourself, then we can set up the shareable link on a landing page for you, with all of the associated email prompts and automations (like putting the new email address into your CRM) for $990 including GST. You don't need to wait for your own website developers because we can set it up using a free Mailerlite landing page, and use the automation inside Mailerlite to also send the new clients a sequence of welcome emails. You can then send the landing page yourself to any enquiries that you feel are legitimate, or set it up as an automated button on something like your Facebook Business Page's FAQs. Reach out to Janis if you are interested in having us get your automation happening for you.