I just went through and removed a bunch of people from our email list, actually I have a 'group' called Zero opens and I moved them into that group. Why would I do that?
A few reasons, which I cover more in-depth in the blog below but my main reason is this - why am I trying to communicate with people who don't want to hear from me? Why am I investing time in crafting emails for them? Shouldn't I look at the people who are on my list, who do read my emails, and focus on creating more content for them? https://www.janisconsults.com/blog/spam-vortex