Updated: Jan 25, 2021
There are just so many options these days, so if you need to find more clients where do you start? If you already have some marketing plans in action, what should you invest time in?
How do you respond once you find the new lead? What do you do with that information?
We have previously run an all-day event on 21 January 2021 for lawyers who are starting a new firm in 2021, or who did start a new firm in 2020. You can find out more about that event, and read all of the topics here.
If you missed the event but would like to receive a copy of the recordings, then you can register for that at the bottom of this blog post.
The problem with marketing a firm in 2021 is that there are so many potential sources for clients, including -
Word of mouth - existing clients
Word of mouth - business contacts
Networking events - if physical events are still occurring
SEO or Google
Content marketing (providing free content to get new leads)
New platforms like Tik Tok or Clubhouse
Connections with your local area
Each of these platforms then have different aspects, so if you are focusing on Facebook should you have a Facebook group or should you focus on your Facebook page? If you are looking at word of mouth then how do you market to them, over social media, through a digital or physical newsletter, through some sort of event or do you put the existing clients into a Facebook group and just share free content with them?
The problem with marketing in 2021 is that, quite frankly, there are too many options. No one is even talking about the options that we used twenty years ago (like newspaper or radio) because the other options are cost-effective and many of them require time but not cash. The problem with this is you cannot chase all of these marketing rabbits, you will not reach your goal you will just get lost in the rabbit warren that is #diymarketing. You need to choose one, so what options are there for law firms? Where will you find your ideal clients?
Then, once you find a new lead, what do you do with them? Sure if you are only starting out then you could personally follow them up, but if your marketing channels are working then that will quickly become unsustainable. You need to set up some sort of automation around your marketing channels. The thing with most of the automation options for marketing channels is that they are free, you just have to know where to find them and what to do with them.